(011) 3892-5006 / (011) 3892-4965

[email protected]

Event marketing, which is also sometimes referred to as “engagement marketing”, “event marketing”, “live marketing” or “participation advertising, ” . . may be a method of advertising that immediately engages consumers by inviting and encouraging them to participate in the evolution of a brand. Instead of looking at consumers as passive receivers of messages, bridal marketing promotes participation in the consumer. Experiential marketing at a retail level has become very common and is extremely important. Some examples of experiential marketing incorporate:

In-store tastings. These can commonly be found in grocery stores. Meals tastings engage consumers and invite these to sample items. This is a highly effective form of event marketing that will cause many consumers purchasing goods that they never would have thought about had they not analyzed the product in-store. Live demonstrations. Live demos are commonly seen in shopping malls and department stores. Live demos are used to demonstrate to the customer how they can make use of a particular merchandise or home appliance. Often members will receive a coupon or sample with the product as being a gratuity intended for participating in the demonstration. Testing products. Item testing classes, like tests hand cremes and hair products, is an extremely common incident in departmental stores. Have you ever before walked past a store in a retail complex to be ended by a product sales representative who have asked if you want to test or sample an item? Or have you ever wandered through the beauty and perfume section of a department store in which a representative ceased you to routine fragrances or cosmetics? Quite often, these associates represent the brands. They are really not workers of the store. For example , should you walk beyond daylight hours Estee Wash counter, the rep is likely to be an Estee Lauder worker or a staff of a marketing company that specializes in experiential marketing.

These examples are the effusion of event marketing. There is nothing at all more interesting then tempting a consumer to try the product. Designed for experiential marketing to be effective it must be effectively planned and executed. Pro comp should have a definite objective at the outset. If the present will be a taste test, for example , how will the consumer be converted to a customer? Running a sale within the product your day of the event marketing campaign and offering discount codes and/or special discounts on a 1st purchase are excellent ways to entice the consumer to get. Your sales rep is as important as your product. The sales rep should be able . to attract the consumer, set up a rapport, build a comfort level, knowledgeably answer any questions then sell product. Experiential marketing is an investment and funds well spent, however brands often err when they send in entry level staff and/or students to complete this extremely important role. This sort of marketing need to be executed by skilled professionals who are trained in event marketing if you want to ensure that that the investment leads to the best possible rendering of your manufacturer. Working with a highly trained marketing company specialists experiential marketing can the skilled staff, knowledge and consulting to make the marketing campaign profitable.

Leave a Reply